I'm Ricardo Avelelas, a paid search master building advanced Google Ads and Performance Max accounts where every bid, audience and budget decision is driven by data — not guesswork.
Start a Project → See ServicesWhat I do
From account architecture to bidding automation, every lever is tuned to grow revenue without losing control of efficiency.
Search, Shopping and Display accounts structured around intent, with disciplined keyword strategy and ad copy that earns the click and the conversion.
PMax campaigns built with asset groups, signals and exclusions that work — paired with smart bidding tuned to target ROAS and real margin.
A forensic review of an existing account — wasted spend, broken tracking, structural gaps — with a prioritised plan you can act on immediately.
Once a campaign proves itself, I find the levers — budgets, geos, audiences, creative — that let it scale while protecting cost per acquisition.
About
Ricardo Avelelas helps companies turn paid search into a predictable growth channel. The focus stays on the numbers that matter — return on ad spend, cost per acquisition and incremental revenue — rather than surface metrics that look good in a screenshot.
Every account is treated as a system to be tested and refined: hypotheses are run, budgets follow performance, and reporting stays clear enough that you always know what your spend is doing and why.
Contact
Whether you're scaling a profitable account or trying to fix one that's stalled, I'm happy to take a look and tell you straight what's possible.
Send a short note about your business and goals, and you'll get an honest read on what paid search can realistically deliver.
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